September 27th 1959 — Two programs will premiere and one weekly offering will become a daily feature on Channel 13 beginning this Monday. The Norm Paige show, an hour-long program for women, will be seen weekday afternoons at 3 o’clock. Paige, a native Tacoman and former ABC correspondent, will present news and announcements and conduct interviews with visiting dignitaries and local personalities. Other features will be information and tips on home furnishings, fashions, cooking, dancing and weight and figure control. Paige also will present commentary on the day’s headlines on Newsroom, a 30 minute program which will be offered weeknights at 6:30. Howard Bogarte KTVW news director, will report the news. Sports coverage will be offered by John Jarstad, the station’s program director. The KTVW Dance Party, in addition to Saturday nights at 9 o’clock, will be expanded into a daily feature and televised at 5 in the afternoon. Cal Capener will serve as MC on the live daytime program, with Steve Wray handling the host assignment on Saturday nights. John Morgan, local recording personality, will appear on the premier program, singing his newest recording, “My place in the Sun.” Other groups scheduled include the Wailers and the Frantics.
Steve Wray doubled as a disc jockey on Renton’s KQDE. He had a 4 hour radio show Monday through Friday and was heard from noon until 6 every Sunday afternoon.
KTVW’s DANCE PARTY ran until March 1960. “Dance Party” was a common title for radio programs of that era.
The NORM PAIGE show eventually moved to “prime time,” 10 pm on KTVW, running until September 28, 1961, when KTVW cut programming down to about 11 hours per day, signing off at 9 p.m. The daytime schedule included several hours of DJ shows, spinning records in front of the TV cameras. Doc Watson and Jerry Holzinger were the Disc Jockeys. Holzinger replaced the original afternoon deejay, Cal Capener. This was many years before MTV. Bogarte hosted a 90-minute afternoon show following the “Look or Listen” block, at 2 p.m., right before “Cartoon Festival.”