September 29th 1940/Seattle Times-Robert Heilman — Today is now a year’s day for the radio air lanes.
Seattle and other Pacific Northwest listeners will hear their favorite programs an hour later than in recent weeks.
Residents in other sections turned their clocks back 1 hour at 2:00 this morning, so Pacific Northwest stations will broadcast national programs an hour later.
The radio time picture is a trifle more complicated than that, however, it involves the return of some shows for the winter after a summer vacation– a return at yet different times. Other programs are changing days, others are entirely new shows, with new times and days, but for the same sponsors. And yet, more will remain the same, despite other disturbances. “Happy New Year!” And happy dialing!
Happy “fish dialing” in fact, to salt water fishing devotees who don’t go down to Ray’s Boathouse on Harbor Island this forenoon for the finals of the Seattle Times City Salmon Derby, for they may tune in at 9:30 o’clock on KIRO and listen in on the windup.
Maury Rider, chief announcer for the station and himself a fishing fan, will introduce and interview each of the six persons who win the major prizes in the big contest–$1000 and 5 automobiles. Rider will also describe the scene as nearly 600 fishermen come into shore with their Elliott Bay catches, and as thousands of spectators gather about the judge’s stand. Mayor Arthur B. Langley is scheduled to speak.
As for daylight saving changes and new shows…
Among NBC shows, the local outlets are especially proud of The Adventures of Sherlock Holmes, with Basil Rathbone again being heard as Sherlock and Nigel Bruce once more taking the role of Dr. Watson. The first adventure will be heard at 9:30 o’clock tonight on KOMO.
On KOMO today, look for the Fellowship Hour at 9:00 this morning, undisturbed in a storm of changes. The Radio Reporter will be heard at 8:45 o’clock tonight.
At the same station tomorrow, changes include Mine to Cherish at 9:30 o’clock in the morning, and That Girl, Ruth Giascott, at 10 o’clock. Your Treat will be heard at 3:00, and Homekeeper’s Calendar at 8:15 o’clock. A new show on that station tomorrow will be Lone Journey at 2:15 o’clock in the afternoon.
MANY CHANGES ON KJR
KJR’s time changes include Bill Stern’s Sportsreel at 8 o’clock this evening. The News Reporter will be heard at 9:30 o’clock tonight, the same as usual. New shows on the station include Ahead of the Headlines at 11:45 o’clock, probably dying to live up to it’s title. On the same station tomorrow, Adventures in Reading will be at 7:30 o’clock at night; Tom Mix, 5:45 o’clock, and Wife Saver at 5 o’clock, all in the evening.
KOL will present again the Show of the Week, beginning at 3:30 o’clock today, with Milton Berle as the first of a series of guest comedians to include Lou Holtz, George Jessel, Bert Gordon and others, appearing against a background of “name” bands. Today’s orchestra is Vincent Lopez’s aggregation.
The Shadow will return to KOL at 2:30 o’clock this afternoon and every Sunday at the same time, says Miss Fair Taylor, with a gleam of pride in her bright blue eye as she taps out both the continuity and publicity for the Mutual-Don Lee outlet in Seattle. John B. Hughes, the onetime Tacoman who made good and in the big networks will be heard at 10 o’clock in the morning, beginning tomorrow on KOL.
The Green Hornet, another KOL top flight program, will return at 5 o’clock Tuesday and Thursday evenings, beginning this week. For a brand new program on the same station, try Captain Midnight, a new serial adventure show for children, to be heard at 5:45 o’clock Monday through Fridays, beginning tomorrow. Also new will be Double or Nothing, radio’s umpteenth quiz show, at 8:30 o’clock tomorrow and every Monday night.
Perhaps the greatest offering KOL has to make to the radio world this season is it’s acquisition of the Symphony Hour previously heard on the Red Network of the National Broadcasting Company. It will be heard at 8 o’clock Thursday nights, beginning this week.
With Howard Barlow conducting, the Columbia Broadcasting Symphony Orchestra will present an all-Russian program, featuring the music of Tschaikowsky, at noon today on KVI and KIRO…
Design for Happiness will make its debut at 2 o’clock today on CBS stations. The program will introduce Izler Solomon, 30-year-old American conductor, with the Chicago Women’s Symphony Orchestra of sixty-five pieces. They will be heard each Sunday afternoon, Gladys Swarthout will present her sister, Roma Slaughter, soprano, in her radio debut on this program.
The Sunday Evening Hour will start its seventh season at 6 o’clock tonight on KIRO and KVI, with Lily Pons and Andre Kostelanetz as guest stars. Kostelanetz will direct the symphony orchestra.
Inaugurating a new policy, the quiz program, Take It Or Leave It with Bob Hawk as master of ceremonies, will be heard from a different city each Sunday for the next nine weeks.
Helen Hayes, the “First Lady” of the American Theatre, will be starred in “Victoria and Albert” as the premiere vehicle for Columbia network’s new Helen Hayes theatre today, and each Sunday at 7:30 o’clock.